This is my framing post for the August 4th #smchat I moderated on Content Curation for Twitter. (Although this post breaks my rule for brevity, I hope you enjoy it!)
I actually was a successful music DJ once upon time who very early in life had the opportunity to create a very innovative club. One aspect that made the club unusual was that it pioneered multiple identities. One night, you could find a contingent of international folks for world music, on another, black leather, purple hair and tattoos for alternative and industrial music. The pièce de résistance was Saturday night which started out with vintage-clothed or black-tie revelers for the resurgence of 1940s swing music, but transformed at midnight to outlandish outfits of every type for house and techno music until the club closed at 4 a.m.What made the club successful were DJs that understood the crowd for each concept; DJs who knew what music to mix and when. I scoured the globe for music that would make the crowds roar with excitement and keep them coming back for more.
A Content Curator is a DJ
On Twitter, you are mixing content, content that the audience you hope to engage will find—not only interesting—but, irresistible, irresistible enough to comment on, @reply, retweet, share, like, etc. Ultimately, you hope your followers will enlist their followers to follow you because of your great content. Some call it a tribe, but think of it as your own club, a club where you are the DJ and people come to have a good time. As a Content Curator, you should be entertaining. Those who follow you should have access to the best content already disseminated for them. You get to exchange ideas about this great content, learn something new, maybe even change your opinion. Ultimately, when your friends or followers share your curated content with their friends, THEY look smart and cool.So, how do you curate content for Twitter and become a “Thought Leader DJ”?
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Content Curation for Twitter: How To Be a "Thought Leader DJ" - blogbrevity's posterous
December 28, 2011
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