Having a page on Facebook isn’t enough. You have to use it well.
Here are three tips that help promote a healthy Facebook page:
1. Use Photos as Your Updates On Facebook, pictures really are worth a thousand words. Maybe even 5,000 or 6,000 words, since the photo feature on Facebook gets 5 - 6 times the usage of any other photo sharing website, according to stats released by Mark Zuckerberg’s team last year.
With a photo, you not only occupy more space in a News Feed, but you can also caption the photo to inspire discussion. If the photo is particularly noteworthy, it’s more likely to be shared with others. Additionally, photos are great ways to highlight the community you work in. Think of the new businesses, parks, and other “local highlights” you could bring to your page visually.
2. Comment and Respond to Comments… ON TOPIC. One of the worst offenses in commenting on Facebook is using the space as an opportunity to twist the discussion into something clearly off-topic.
For example, if someone is looking for a great pool cleaning service, about the worst thing you can say is: “I love pools. I listed a great 4BR/2BA with a beautiful pool just yesterday at 123 Main Street! Come see the virtual tour here!” Don’t be this agent. You come off as totally tone-deaf and insensitive to the topic. The few clicks you get aren’t worth your online reputation, are they?
A better response would be: “I know of three people my clients regularly use. Send me email at your@email.com or call me at 555-1234 and I’d be glad to give you a list.”
3. Check Your Political Rants at the Door Being a member of a healthy, free democracy means making room for political debate and the honest exchange of opinions. Unfortunately, online, this tends to turn into wicked and polemic name-calling. Is your real estate fan page really the place you want to have that happen? Would you go on a listing presentation and say, “By the way, I don’t represent (liberals/conservatives)?” Ask yourself the question before you post: Is this relevant to my business? Will it be something the people who “Like” my page welcome?
Posted via email from Random Musings by Jeremiah Wean | Comment »
